Archive for the ‘Marketing’ Category »
In light of the current credit crisis and general nervousness about the economy, business owners can’t help be concerned about their companies’ future. Of course, there are always businesses that do well in do well in down markets, and I know my bankruptcy attorney friends are busier than ever. But most entrepreneurs I speak with have their eyes fixed on the latest economic indicator reports.
And while business may slow for some of us, if you are creative, a down economy creates opportunities for entrepreneurial businesses. For example, down economies create price sensitivity. Prospective clients who have been loyal to their existing service providers may reconsider working with an entrepreneurial company or small firm that has better rates. Read more »